Who We Are

Joey Sadler – CEO, Creative Director

Joey founded Light + Dark in 2018 with a vision of bringing together a collective of leading creatives in the lighting and production design field.  A Technical Performance Production graduate of Ryerson University, Joey started his career in the lighting industry on cruise ships before deciding Toronto was where he wanted to build his career. 20 years later he is recognized as a leading talent in Canada’s lighting design and production management field, with the credibility one only earns from being on the ground at hundreds of events each year – be they television shows, tours, festivals, galas, rallies, corporate or design installations.

James Plouffe – COO, Director of Operations

A graduate of the Technical Performance Production program at Ryerson Theatre School, James is responsible for design, technical production and project management of Light + Dark’s biggest clients and some of Canada’s largest shows!  Designing and operating shows since 2005, credits include Ukulele U, Shad, Always Never, K-Os, Japandroids, Tim Hicks, Carly Rae Jepson, and the House of Vans to name a few. As operations manager, James carries lead production roles for the Royal Agricultural Winter Fair, the City of Toronto’s Cavalcade of Lights & New Year’s Eve celebrations, the Much Music Video Awards, Canadian Country Music Awards, the iHeart Radio Jingle Ball and The Aurora Winter Festival.


163 Sterling Rd - Unit #21
Toronto, ON
M6R 2B2
+1 (416) 433-0259